Latest Statistics

 • 6/13/2008 - Google, which owns about 68% of the search market, has just cut a deal with the owner of 19.9% of the search market, Yahoo. Yahoo (nasdaq: YHOO - news - people ) agreed to let Google (nasdaq: GOOG - news - people ) handle some of its ads. Google shares added $19.38, or 3.5 percent, to $572.44.

 • $13.1 billion is what Borrell Associates predicts as the total spend for local online advertising in 2008 - up from $1.7 billion in 2001.

 Company Statistics

 • 92% Customer retention rate
 • Over 6,000 active clients
 
 Internet Ad Revenues by Advertising Format
 
 General Statistics

 • Microsoft is losing incentive to stay in the keyword search game.

 • Google has been, for over a year, building up its local search ad sales teams.
 Local Advertising Statistics

 • Local media is losing local ad dollars to internet advertising.
 • Roughly 41% of internet ad spend comes from keyword search buys.

 • Online display ads - many, placed by Google and Yahoo! - make up another 21% of the pie.

 • The two largest providers of search have just committed to each other in an agreement that could last 10 years.
 Retail Advertisers Continue to Drive Consumer Ad Spending - Fourth Quarter Results
• Consumer advertisers continue to represent the largest category of Internet ad spending, accounting for 55 percent of 2007 fourth quarter revenues or $3.3 billion, consistent with the 55 percent ($2.6 billion) reported for the same period in 2006.
• Financial Services advertisers represented the second-largest category of spending at 15 percent of 2007 fourth quarter revenues or $892 million, compared to the 15 percent, or$718 million, reported in the same period in 2006.
• Computing advertisers represented the third-largest category of spending at 11 percent of 2007 fourth quarter revenues or $654 million, up slightly from the 10 percent ($478 million) reported for the fourth quarter of 2006.
• Telecom companies accounted for 8 percent of 2007 fourth quarterrevenues or $476 million, compared with the 8 percent ($383 million) reported in the same period in 2006, while Media accounted for 6 percent of 2007 fourth quarter revenues or $357 million, consistent with the 6 percent, or $287million, reported for fourth-quarter 2006.
 
• The consumer related categories are Retail at 49 percent of 2007fourth quarter consumer ad revenues, followed by Automotive at 22 percent, Leisure (travel, hotel & hospitality) at 13 percent, Packaged Goods at 8 percent, and Entertainment (music, film & TV entertainment) at 7 percent.
 Internet Ad Revenues by Major Industry Category - Fourth-Quarter Results
 Internet Ad Revenues by Major Consumer Category - Fourth-Quarter Results
  
 Retail Advertisers Continue to Drive Consumer Ad Spending –2007 Full Year Results
• Consumer advertisers continue to represent the largest category of Internet ad spending, accounting for 55 percent of 2007 full-year revenues or $11.6 billion, up from the 52 percent reported for the same period in 2006
 
• Financial Services advertisers represented the second-largest category of spending at 15 percent of 2007 full-year revenues or $3.2 billion, down slightly from the 16 percent reported in the same period of 2006.
 
• Computing advertisers represented the third-largest category of spending at 11 percent of 2007 full-year revenues or $2.3 billion, up slightly from the 10 percent reported for the 2006 full-year.
 
• Telecom companies accounted for 8 percent of 2007 full-year revenues or $1.7 billion, consistent with the 8 percent reported in the same period in 2006, while Media accounted for 6percent of 2007 full-year revenues or $1.3 billion, compared with the 6 percent reported for full-year 2006.
 
• The consumer related categories are Retail at 47 percent of the 2007 full-year consumer ad revenues, followed by Automotive at 21 percent, Leisure (travel, hotel & hospitality) at 13 percent, Entertainment (music, film & TV entertainment) at 9 percent, and Packaged Goods at 8 percent.
 
 
 Internet Ad Revenues by Major Industry Category - 2007 Full Year Results
  
 
 Internet Ad Revenues by Major Consumer Category - 2007 Full Year Results
  
**Charts provided by: IAB Internet Advertising Revenue Report - 2007 Full-Year Results